Grip is an online toolbox that generates visual content for physical goods. Grip was built by INDG, a company that had accumulated a lot
of knowledge and experience to completely
rewire how manufacturers represent their products digitally. The patented technology behind Grip captures INDG’s 15 years of experience with computer-
generated graphics. Every manufacturer should be able to show their work — always in the best light.
In 1999 Frans Vriesendorp co-founded INDG,
a then-graphic design studio that shifted focus
to 3D-driven computer generated imagery
in 2003, and served as its Creative Director until 2014. Over the years, he built a strong in-house
tech department, enabling INDG to keep up
with the emerging technology — from digital design to computer-generated imaging
and interactive product experiences. Later he became the CEO, leading a team of 90+
designers, marketersand technicians across Amsterdam, Bucharest and New York. Frans holds a degree in Technology Management from the University of Groningen, and currently lives and works in Amsterdam, The Netherlands.