ShelfControl

Need digital shelf content at scale that’s always on-brand, GS1 compliant, and localized for every marketplace? Grip ShelfControl automates ecommerce content production—hero images, lifestyle shots, technical product renders, and packshots—to save you time, cut costs, and boost sales.

Trusted by industry-leading CPG brands

With over 100,000 SKUs and counting, the world’s most iconic brands rely on Grip ShelfControl to automate digital shelf content production.

The benefits of ShelfControl

Solve common digital shelf challenges—including inconsistent assets, image gaps, delays, complex retailer demands, rising costs, syndication complexities, and operational inefficiencies—with an end-to-end content automation platform that delivers real results.

Scaled production

Grip scales content production for thousands of SKUs across every ecommerce platform. This means your brand can keep its digital shelf presence fresh and current without adding costs or resources.

Consistent quality

Grip enforces your brand standards at every step, ensuring first-time-right rate up to 90% within the first year. The result? High-quality, consistent content across every platform, every time.

Compliant content

Grip keeps content aligned with global standards like GS1, Cambridge, and Amazon, minimizing legal risks and keeping your products ranked and visible—no matter where they’re sold.

Reduced
time-to-market

Cut time-to-market by up to 80%. ShelfControl automates workflows so you can respond swiftly to market demands, optimize your digital shelf, and launch new products faster.

Increased sales

Turn each SKU into a high-performing sales driver. Grip’s optimized content boosts consumer engagement, raising conversion rates and helping your products stand out on digital shelves.

Future-ready

When your brand is ready to expand into new channels—whether it’s social media, TV, digital ads, or out-of-home—Grip’s flexible platform is ready to scale with you, keeping your content strategy strong.

Illustration showcasing the power of Grip ShelfControl, emphasizing centralized content automation for e-commerce platforms. Visual elements highlight seamless management of product images, compliance with retailer standards, and rapid scaling across markets, ensuring consistency and efficiency for global brands.

The right mix of features for digital shelf automation

Grip’s rule-based templates apply brand, product, and retailer guidelines to integrate digital twins of your products with photography, video, brand assets, typography, CGI, and AI.

Other essential features include always-correct product versions, dynamic asset selection, controlled AI workflows, intelligent scene and product scaling, automated composting and post-production, adaptive resolutions and aspect ratios, and automated file naming.

A solution that fits into your existing workflows

Grip ShelfControl integrates with your artwork management solutions, PIM systems, DAMs, rendering technologies, and other tools top help you enhance efficiency without disrupting established processes.

From Esko WebCenter for artwork ingestion to Salsify and DataFabric for product metadata management, and Aprimo and Adobe Experience Manager for digital asset management, Grip works harmoniously with your existing ecosystem.

Grip's integrated technologies visual, showcasing its robust ecosystem of partners and tools across AI, CGI, cloud infrastructure, and system integrations. Includes logos of partners like NVIDIA Omniverse, OpenAI, AWS, Autodesk, Salsify, Stability AI, and CreativeX, highlighting the platform's expansive capabilities for content automation and innovation.

Ready to see how Grip automates digital shelf content?

Join us for a 30-minute, obligation-free e-coffee to explore how Grip ShelfControl can automate your digital shelf content production, keep your brand on point, and drive real results for your business.

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