How Moët Hennessy boosted local responsiveness by scaling +3 million content variations globally—at twice the speed

Moët Hennessy, the Wine & Spirits division of LVMH, has a global portfolio of iconic brands. With a need to scale luxury visual content, brand consistency was non-negotiable. But with over 25 maisons in 70+markets, cultural relevance was also a high priority.

Their challenge was clear: how do you scale luxe-quality visual content that’s hyper-localized for every market, while maintaining the craftsmanship and elegance these brands are known for?

In this behind-the-scenes case study, Moët Hennessy’s digital and creative leaders share how they use Grip to fuel their content production process.

“Grip has helped us double our production speed and deliver over 3 million content variations globally,” says the Global Head of Digital Experience & Content. From 3D bottle renders to fully localized product animations, The Grip platform, powered by NVIDIA Omniverse technology, allows teams across 70+ markets and over 25 maisons to quickly create, adapt, and deploy visuals that meet both global standards and local nuance.

With a centralized system built around interoperability, brand control, and creative flexibility, Moët Hennessy is now able to trial new formats, reduce costs, and extend the lifetime value of its content, enabling it to produce visual content at speed and scale.

As one creative lead puts it, “We’re preserving the high desirability of our brands online, while finally giving our markets the freedom to be fast, agile, and relevant.”

Moët Hennessy has introduced a more efficient approach to content production. One where they’ve simplified a previously complex production process into a scalable system that meets both global standards and local needs while maintaining the quality expected of their brands.

Watch the full case study at the top of this page to see how they did it.

‍