How Opella scaled global ecommerce content production—without sacrificing control

Opella’s ecommerce team supports some of the world’s most recognized OTC brands— Allegra, Buscopan, Dulcolax, and more. But each local market was managing content production independently, leading to duplicated effort, rising costs, and inconsistent visuals across regions and retailers. Seasonal timing made it even harder: if allergy season hits and your content’s not live, you miss the moment.

The team needed a way to centralize control without slowing anyone down—a solution that could scale across markets, support regulatory compliance, and reduce their reliance on agencies.

With Grip, they digitized 266 products and rolled out a structured, self-serve system that local teams could use right away. From packshots to secondary visuals, everything could be adapted and approved without starting from scratch.

Now active in 15+ countries, Grip has helped Opella cut production timelines, reduce content costs by 30%, and bring new confidence to a previously fragmented workflow. Local teams work faster. Brand teams stay in control. And every visual gets to market on time—and on brand.