Scalable marketing content with Grip powered by NVIDIA Omniverse and OpenUSD
Grip powered by NVIDIA Omniverse, deliver enterprise-readyautomated visual content production by transforming manually created staticcontent into generative assets that scale to meet any marketing demand.
By combining Grip’s content configuration engine with NVIDIA Omniverse, AI Enterprise suite, and the OpenUSD framework, we’re opening up scalable content production to creative and marketing teams across every industry. Instead of forcing new processes, enterprise companies can now integrate this into current production systems without requiring teams to change tools or rethink their workflows.
Everyone accelerates. Everyone benefits.
What is OpenUSD, and why does it matter?
At the heart of this collaboration is OpenUSD, a framework being rapidly adopted as the open standard for universally compatible digital twins.
OpenUSD organizes and exchanges 3D data in a way that works across different tools and teams. It creates a shared structure that lets design, engineering, manufacturing, and marketing to work from the same set of assets, without duplicating effort. Once something’s built in OpenUSD, it can be reused anywhere: in ecommerce, advertising, social media, or product configurators.
It's the foundation that unlocks speed, scale, and consistency across entire visual content ecosystems.
In CPG, that might mean giving you the tools to localize visuals with the right language, talent, or table setting. In automotive, it could translate into generating millions of variations from a single source. In luxury, it means protecting brand integrity while scaling to global demand. It’s all the same digital twin, just everything around it can now be manipulated to your needs.
Marketing content and modular configuration
Grip’s biggest impact is adapting original content by transforming existing images and videos into modular configurators.
Visual templates are created then Grip allows you to swap any element within those templates using product footage, CGI, talent, and AI. Every component is governed by controllers that act like a virtual art director: adjusting lighting, angles, composition, even details like droplet size or label orientation.
Everything works together in harmony thanks to the compositing engine and codified art direction scales it beautifully and on-brand.
This means brands can generate millions of variations that look like they were custom-shot, but in reality, were built from reusable digital twins, AI and rule-based components. Grip brings it all together with NVIDIA Omniverse, RTX-powered rendering, and rule-based AI controllers, making the output not just scalable, but also high-fidelity.
From ecommerce to broadcast, social media to DOOH, it’s the same system, just configured accordingly.
Who benefits from this collaboration?
This collaboration was built for brands, agencies, and marketers who need more content, more control, and fewer manual workflows.
• For global brands: Preserve brand standards while giving local markets the agility to act fast.
• For marketing teams: Deliver hyper-relevant content variations across channels and regions without blowing your budget.
• For creative teams: Get access to high-fidelity product assets that can be adapted with drag-and-drop ease—no 3D training required.
• For agencies: Plug into enterprise-grade automation without reinventing your tech stack.
With Grip, teams can use the power of NVIDIA Omniverse and OpenUSD to scale their, or their clients visual content production without the need to build disruptive technology or manage complex workflows.
How Moët Hennessy scaled 3 million global assets at double the speed
One brand already reaping the rewards of this partnership is Moët Hennessy.
With Grip, they delivered over 3 million high-quality visuals globally at double the speed of content production. Their centralized 3D asset library now acts as the creative backbone across 70+ markets, supporting both global brand governance and local customization.
Their teams can quickly adapt visuals for each region, with Grip’s rule-based controllers ensuring brand consistency at every step. What once took weeks now takes minutes, without sacrificing luxury quality.
“We’re preserving the high desirability of our brands online, while finally giving our markets the freedom to be fast, agile, and relevant.” — Chloé Fournier, Global Digital Content Manager, Moët Hennessy
The next era of visual content production
With Grip powered by OpenUSD and NVIDIA Omniverse, brands are equipped to produce high-quality visual content.
This collaboration is set to benefit marketing teams, agencies, and content creators who need to work faster, adapt in a more agile way, and still hit the highest brand standards.
You don’t need to build a custom 3D stack or retrain your entire team. Grip plugs into the production workflows you already use and brings the power of OpenUSD and NVIDIA right into your browser.
Curious about the next era of automated visual content production? Learn more here.
We'll also be discussing this further at NVIDIA'd OpenUSD Day at SIGGRAPH in August, make sure the add the session to your agenda.
About Grip
As INDG’s software branch, Grip is a visual content configuration engine powered by NVIDIA Omniverse that makes it possible for large enterprises to use AI at scale. It breaks existing content down into configurable modules, allowing brands to swap out any element—including products, talent, accessories and branding assets—with complete control and accuracy. Grip integrates with existing workflows to automate product swaps and generate endless, hero-quality content variations—without disrupting established content production processes.
