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About Grip

As INDG’s software branch, Grip is a visual content configuration engine powered by NVIDIA Omniverse that makes it possible for large enterprises to use AI at scale. It breaks existing content down into configurable modules, allowing brands to swap out any element—including products, talent, accessories and branding assets—with complete control and accuracy. Grip integrates with existing workflows to automate product swaps and generate endless, hero-quality content variations—without disrupting established content production processes.