Whitepaper: Re-Engineering the Content Supply Chain
Content demand is about to 5x. Your model won't keep up.
71% of marketers expect their content workload to grow 5x by 2027 (Adobe). Most content supply chains can't absorb that — and bolting AI onto a broken model only makes it worse.
This whitepaper makes the case for fixing the source: content generated from the product itself, with brand and compliance rules built into a system the brand owns.
INSIDE, YOU'LL LEARN
— Why content supply chains collapse
— How AI compounds a broken model
— What a brand-owned system looks like
— How encoded rules protect integrity
Authors: Micha Savelsbergh CPO, INDG Grip & David Parker Former VP Digital & Consumer Experience Design, PMI.
About Grip
As INDG’s software branch, Grip is a visual content configuration engine powered by NVIDIA Omniverse that makes it possible for large enterprises to use AI at scale. It breaks existing content down into configurable modules, allowing brands to swap out any element, including products, talent, accessories, and branding assets, with complete control and accuracy. Grip integrates with existing workflows to automate product swaps and generate endless, hero-quality content variation, without disrupting established content production processes.
